Taipei is home to many well-knownlandmarks, such as the Taipei 101, the Chang Lai-Shek Memorial, and the PalaceMuseum. But true Taipei charisma is found in the labyrinthine alleys. ButTaipei's character remains to be discovered in the traditions and details ofour lifestyles, and it's this minutiae that define us as a city. The city beginswith the individuals, and design is inspired by individuality.

In RE-discover, a re-known motion designand animation studio Grass Jelly takes us into the streets and alleys of TaipeiCity and witnesses 10 designers and design teams in action.

Director Muh Chen's distinct visuallanguage and fast-paced style brings out the unique aesthetics in the city'slabyrinthine streets and highlights the designers' insight and ideas in theirwork, essential elements in taking Taipei towards becoming World Design Capital2016. Visitors of the pavilion will be surrounded by a seamless wide-screendisplay, a total virtual immersion, and experience the talents and passions,and drives of Taiwanese designers.

仙草影像 Grass Jelly Studio接受臺北市政府以及小智研發委託製作2011年臺北設計大展Taipei World Design Expo 2011臺北館主題影片-探索臺北。

現在起，你可以透過流行音樂錄音帶導演陳奕仁親自掌鏡剪輯的影像，從城市居民的角度出發，深入臺北巷弄，探究10位設計師與團隊的工作現場。

獨特鮮明的影象語彙、明快的節奏與清晰的主題，呈現臺北巷弄之間的獨特美學，並且清楚點出這些新銳設計師的想法、觀點與作品正是台北邁向2016世界設計之都過程中的關鍵性決定要素。進入本展區的參觀民眾，視野將被無接縫超寬螢幕包覆，透過虛實交織的聲光效果，感受這些明日之星們的才華、熱情與生命力如何提升臺北設計實力。

Client: Taipei City Government 臺北市政府 MINIWIZ 小智研發

Production House: GrassJellyStudio 仙草影像工作室

Director: Muh Chen 陳奕仁

Executive Producer: Yi-Chien Lee 李依蒨

D.P.: Dantol Peng 彭文星

Music: Tz-Jay Wen 溫子捷

VFX Supervisor: Ming-Yuan Chuan 全明遠

Design & Animation:

Roland Yang 楊孟儒

Hsiao Han Tseng 曾筱涵

Li Kang 李康

Winson Chao 趙玟傑

Lin Hao Xiang 林浩翔

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Date: 2011.10

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